‘Lipstick Factor’ Has an Impact on Scented Candles

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‘Lipstick Factor’ Has an Impact on Scented Candles

December 18th, 2008

Small, affordable beauty products such as scented candles are selling well in what experts dub the Lipstick Index, according to the Australian.

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The theory suggests that when female consumers lack confidence, they buy little luxuries such as lipsticks and candles rather than expensive clothes.

Coined by Leonard Lauder, chairman of the Estee Lauder makeup group, the phrase reflects the trend of lipstick sales going up when the economy goes down.

After the September 11 attacks, sales of lipstick doubled in the US.

Mecca Cosmetica founder Jo Horgan told the newspaper: “Customers are loving a lot of the cocooning products, like candles and luxurious shower washes and body lotions.

“There is a real sense of taking care of yourself and your well-being.”

Meanwhile, domestic goddess Nigella Lawson has said that she chooses scented candles for domestic bliss.

The TV star told the Sunday Herald that she enjoyed decorating for Christmas with festive fragranced candles.